Ken Krogue

This one is really cool and was shown to me by Adam from CustomerHook.com.

This is a way to get 3 free embedded backlinks to drive GoogleJuice PageRank to any website you want (which helps you get free leads from Google.)

And every one of your employees can do the same if you want. This doesn’t work with Facebook because Google spyders don’t follow links on Facebook. But LinkedIn does not use the NoFollow tag in links (at least not yet.)

Here’s how:

1- Decide which keywords you want to promote
2- Decide which web URL’s you want the keywords to point to.
3- Go to your own LinkedIn Account and click on your Profile link.
4- Scroll down to the section below ‘Connections’ called ‘Websites’. Notice you can put up to  3 hyperlinks from here.

Your LinkedIn Profile Page Gives you 3 Backlinks for SEO

5- Click one of the [edit] links to the right in this section and this window comes up:

The Website Link Gives you 3 Backlinks

6- Set the first field to ‘Other’.
7- Put the keyword you want in the second field (see I have typed in Inside Sales.)
8- Type in the URL you want (see I am driving a backlink of the Inside Sales keyword to my friends at AA-ISP, the American Association of Inside Sales, they should definitely be on the first page of Google when someone types in ‘Inside Sales’.)

That’s it, easy.

Top 20 Articles on www.KenKrogue.com (with total views)

1. What is Inside Sales? Our Definition of Inside Sales | Ken Krogue – 16,115 Views
2. Inside Sales Best Practices - 1,623 Views
3. Inside Sales Tips by Ken Krogue - 1.026 Views
4. KPI – Key Performance Indicators – 867 Views
5. Inside Sales versus Outside Sales – 542 Views
6. Is Leaving a Voicemail Worthwhile? – 456 Views
7. 6 Reasons Salesforce Users Need Hosted Dialer Technology - 382 Views
8. Behind the Cloud – Ken’s Notes – 310 Views
9. Inside Sales Tips – No Vacations Last Week of the Month – 298 Views
10. Funny Inside Sales Videos – 290 Views
11. Inside Sales Tips – Skip to the Beep – 273 Views
12. Demand Generation Tactics and Strategy – 258 Views
13. Inside Sales Tips – Interest is The Counterfeit of Need – 252 Views
14. Inside Sales is Top Method of Lead Generation – 231 Views
15. Inside Sales Training – 214 Views
16. Inside Sales Tips – How LinkedIn Gives you 3 Free SEO Backlinks - 206 Views
17. Inside Sales Tips – Specialize – 174 Views
18. Marketing B2B 4 Quick Email Tips – 168 Views
19. Leadscon East Vendors Need to Drink their Own Medicine - 137 Views
20. What is Lead Response Management – 137 Views

I just got back this afternoon from a great workshop on SEO techniques by one of our favorite partners on the topic, www.SEO.com.  I have tweeted a bunch of the epiphanies I gathered but one that came up that I get asked a lot about is the topic of this post:

How to get the most for your money with a SEO-optimized press release.

You may not know about how frugal InsideSales.com is; we have built our company without ever taking venture capital and we were recently ranked by Utah Business as #10 in Utah for growth (See September Issue of Utah Business).  I bring this up because we did it organically by scrimping and saving yet keeping one foot on the gas pedal when everyone else in our industry is just trying to find ways to spend their venture money (rather than their own earnings.) Not us, this is our money and we are very careful with it.  Or, to put it another way; we are very “fiscally efficient,” and proud of it.

Why is SEO important?  The best leads that close into the biggest deals.

Why is PR important? The 2nd or 3rd best way to improve SEO.

The players in the market for SEO optimized press releases seem to be:

• BusinessWire.com
• PRWeb.com
• PRNewswire.com
• Marketwire.com

We shopped all of them and tested some of them.  Who do we use for press release distribution? Marketwire.

Marketwire was by far the most cost effective while bringing lots of great tools for SEO.  If there is a more effective news wire, we haven’t found it yet (please bring it on!)  Marketwire also has a cool now SEO auditing tool that you run on the draft of your press release before you send it and it tells you everything you ought to do to increase the power of SEO within the release.  Of course, a few things look like they are trying to upsell additional addons that cost more money like images and video.  But hey, that is to be expected.

We send most of our ads through the state distribution model that they offer instead of the national distribution and it is one-fourth of the price, yet we get about two-thirds of the distribution.

Recently we have tried the Tech Hot Spots distribution that they offer which costs 2.5 times what the state distribution offers and we seem to get about twice the distribution.  So when we do product specific press releases we stick with this, otherwise we go through the state distribution.