Comments on: 17 Most Effective Lead Generation Methods

By: Foutttugoceax

Foutttugoceax — Sun, 01 Nov 2009 11:45:09 +0000

Other variant is possible also

By: Ken

Ken — Sun, 25 Oct 2009 03:11:57 +0000

Good question Chris,

I’m looking for real examples of Twitter and Facebook demonstrating a real capability to be effective for B2B lead generation. I am much stronger currently with LinkedIn. I find it to be very effective to survey the landscape prior to contacting a primary decision maker in an organization. I am able to use Facebook to help me learn more about the human side of the person I am trying to contact than even LinkedIn, but LinkedIn still wins the day on easily finding good connections.

Twitter is another animal. I am seeing a lot of buzz, still looking for the hive. I’m open to learning though.

By: Chris Eaves

Chris Eaves — Tue, 20 Oct 2009 18:34:30 +0000

Interesting post Ken.
Our clients are mostly doing your same top five with some email (to in-house lists, or form abandonment lists) and PR.

It would be interesting to see where Twitter and Facebook sit in here. I’d put Twitter in around 11 in popularity and around the same in effectiveness for lead generation. There is definitely potential for making good business connections, but it is pretty time intensive.

Facebook pages can be good, if people have a real connection to your product. We haven’t done much with the Facebook advertising platform–I’m sure that has potential for the right offer.

By: Allen Levie

Allen Levie — Mon, 12 Oct 2009 07:37:20 +0000

As I’ve observed Twitter and thought about it as a marketing tool, it seems like the key to having pivotal success with it is to have a short specific campaign time frame and a goal or challenge that is sticky but real.

Not many are using it this way, but if I’m reading the functionality right, some graduating campaigns which build constant momentum could be revolutionary for a business with the right product or idea.

By: Allen Levie

Allen Levie — Sun, 11 Oct 2009 07:04:27 +0000

As I’ve observed Twitter and thought about it as a marketing tool. It seems like the key to having pivotal success with it is to have a short specific campaign time frame and a goal or challenge that is sticky but real.

By: Samuel Purdy

Samuel Purdy — Fri, 09 Oct 2009 19:50:04 +0000

I know that I, personally, almost never respond to direct mailers. I’m not sure if its in spite of or because of the large quantity I get each week, but even when I get a great offer that make me think “yeah, I should use this coupon” I rarely actually do so.