Here is an outline of my Ken’s Notes for the new book “Behind the Cloud” by Marc Benioff. Whenever I read a good book I like to take the time and summarize the book so I understand better and retain the good ideas. Hope it helps. This is a book you should own. Ken Krogue
Behind the Cloud: the untold story of how Salesforce.com went from idea to billion-dollar company—and revolutionized an industry – Marc Benioff – Chairman & CEO of Salesforce.com and Carlye Adler
Outline by Ken Krogue, President of InsideSales.com (more in-depth summary by parts on my corporate blog – adding one per day or so)
Here are links to my notes on “Behind the Cloud” by Marc Benioff on my corporate blog The Insider, I’ll notify of new summaries of other books I do on my Twitter/LinkedIn accounts – Ken Krogue
Part 1 – The Start-Up Playbook – How to Turn a Simple Idea into a High-Growth Company
Part 2 – The Marketing Playbook – How to Cut Through the Noise and Pitch the Bigger Picture
Part 3 – The Events Playbook – How to Use Events to Build Buzz and Drive Business
Part 4 – The Sales Playbook – How to Energize Your Customers into a Million-Member Sales Team
Part 5 – The Technology Play Book – How to Develop Products Users Love
Part 6 – The Corporate Philanthropy Playbook – Make Your Company About More Than the Bottom Line
Part 7 – The Global Playbook – How to Launch Your Product and Introduce Your Model to New Markets
Part 8 – The Finance Playbook – How to Raise Capital, Create a Return, and Never Sell Your Soul
Part 9 – The Leadership Playbook – How to Create Alignment—the Key to Organizational Success
The Final Play
Ken, Thanks for bullet points on this book, I went out and bought it today because of the quick insights you layed out…