Welcome to Ken Krogue’s all new website

Here is an outline of my Ken’s Notes for the new book “Behind the Cloud” by Marc Benioff.  Whenever I read a good book I like to take the time and summarize the book so I understand better and retain the good ideas. Hope it helps. This is a book you should own. Ken Krogue

Behind the Cloud: the untold story of how went from idea to billion-dollar company—and revolutionized an industry – Marc Benioff – Chairman & CEO of and Carlye Adler

Outline by Ken Krogue, President of (more in-depth summary by parts on my corporate blog – adding one per day or so)

Here are links to my notes on “Behind the Cloud” by Marc Benioff on my corporate blog The Insider, I’ll notify of new summaries of other books I do on my Twitter/LinkedIn accounts – Ken Krogue

Part 1 – The Start-Up Playbook – How to Turn a Simple Idea into a High-Growth Company
Part 2 – The Marketing Playbook – How to Cut Through the Noise and Pitch the Bigger Picture
Part 3 – The Events Playbook – How to Use Events to Build Buzz and Drive Business
Part 4 – The Sales Playbook – How to Energize Your Customers into a Million-Member Sales Team
Part 5 – The Technology Play Book – How to Develop Products Users Love
Part 6 – The Corporate Philanthropy Playbook – Make Your Company About More Than the Bottom Line
Part 7 – The Global Playbook – How to Launch Your Product and Introduce Your Model to New Markets
Part 8 – The Finance Playbook – How to Raise Capital, Create a Return, and Never Sell Your Soul
Part 9 – The Leadership Playbook – How to Create Alignment—the Key to Organizational Success
The Final Play

A Complete Summary of Ken Krogue’s Forbes Articles, Including his newly updated “Definition of Inside Sales” and his #1 on all of Forbes (and his most controversial) article “The Death of SEO

Author: Ken Krogue | 
Summary of Ken Krogue’s Forbes articles


Top 30 Articles on (with total views) and a Summary of Ken’s Forbes Articles

  1. What is Inside Sales? Our Definition of Inside Sales | Ken Krogue – 90,920 Views
  2. Inside Sales Best Practices – 42,361 Views
  3. 31 Linkedin tips – How-to-use-Linkedin-Best-Practices for B2B Prospecting – 19,284 Views
  4. Inside Sales Tips by Ken Krogue – 14,997 Views
  5. Good to Great by Jim Collins – Ken’s Notes Summary – 9,758 Views
  6. My Final Comment on my “Death of SEO” column on Forbes – 6,411 Views
  7. About Ken Krogue – 7,439 Views
  8. Inside Sales Tips – How LinkedIn Gives you 3 Free SEO Backlinks - 7,080 Views
  9. Inside Sales is Top Method of Lead Generation – 6,439 Views
  10. Prediction – SEO will be Dead in 2 Years – 5,740 Views
  11. Inside Sales Training – 5,237 Views
  12. Inside Sales Best Practices: 7 Ways to Increase Contact Ratios – 5,202 Views
  13. Ken’s Forbes Articles – 4,960 Views
  14. Is Leaving a Voicemail Worthwhile? – 3,862 Views
  15. Inside Sales Best Practices: Gathering Direct Dial Phone Numbers – 3,624 Views
  16. KPI – Key Performance Indicators – 3,713 Views
  17. Inside Sales versus Outside Sales – 3.505 Views
  18. Harvard Business Review says Sales is No Longer About Relationships – 3,048 Views
  19. Behind the Cloud – Ken’s Notes – 2,745 Views
  20. Climb the Trust Ladder to Increase Results in Prospecting – W/ VIDEO! – 2,744 Views
  21. Inside Sales Tips – Skip to the Beep – 2,678 Views
  22. Lead Generation Strategies: When to Call, When Not to Call? – 2,232 Views
  23. Inside Sales Tips – No Vacations Last Week of the Month – 2,000 Views
  24. Inside Sales Tips – Specialize – 1,842 Views
  25. Ken Krogue’s Forbes Top 25 Most Popular Articles – 1,788 Views
  26. Ken Krogue – About Chauncey Riddle (My Mentor) – 1,396 Views
  27. Inside Sales Tips – Interest is The Counterfeit of Need – 1,375 Views
  28. 6 Reasons Salesforce Users Need Hosted Dialer Technology - 1,276 Views
  29. What is Lead Response Management – 1,204 Views
  30. Ken’s Rules: The Business Card Rule – 1,252 Views

A little more about Ken... |

19 thoughts on “Behind the Cloud – Ken’s Notes of the Book by Marc Benioff

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  2. Ken, Thanks for bullet points on this book, I went out and bought it today because of the quick insights you layed out…

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  17. Yes! Finally something about social networking statistics 2012.

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