Welcome to Ken Krogue’s all new website

Lead Response Management is the process of responding to leads at the optimal time to achieve the highest contact and qualification rates.

Recent research shows that quite often the ‘optimal’ time is immediately.  But many companies spend thousands of dollars monthly to generate clicks to their website.  These same companies invest tens of thousands in building a website to attract visitors.  They use analytical tools to analyze how to convert these visitors to leads.  Then they send the lead to the sales department.

The lead often sits 24 to 48 hours before it gets called back.

A recent survey done by Dr. James Oldroyd while at the Kellogg School of Management at Northwestern University shows that the majority of companies expect 4 to 5 attempts are made by their reps to contact a lead.

Why spend thousands of dollars on generating clicks, high conversion websites, and powerful analytics if you are going to let your leads sit for 2 days and only contact roughly half of your potential prospects?

The question is almost insulting, yet that is what most organizations do.

More research by Dr. Oldroyd shows that calling back a lead quickly has dramatic effects on actually making contact with and qualifying that lead.  His research says that if you can call back a lead within 5 minutes, you are 10 times more likely to contact a lead, and 6 times more likely to qualify a lead than by waiting even 30 minutes.

And if you wait more than 20 hours to contact a lead, you actually hurt your chances of contacting and qualifying your lead with each successive attempt to make contact.

Technology now exists that can trigger callback attempts within seconds.

Technology can also schedule callback attempts at different times of the day and different days of the week to boost contact rates above 85%.  Also, these solutions can automatically market to leads and continue to generate prospects every 3-4 weeks for 2 years or more.

We at coined the phrase ‘Lead Response Management’.  To us it means wringing every last ounce of value out of leads by responding quickly and consistently.  Interestingly, sometimes responding at just the right time is more important that responding quickly.

Top 30 Articles on (with total views) and a Summary of Ken’s Forbes Articles

  1. What is Inside Sales? Our Definition of Inside Sales | Ken Krogue – 90,920 Views
  2. Inside Sales Best Practices – 42,361 Views
  3. 31 Linkedin tips – How-to-use-Linkedin-Best-Practices for B2B Prospecting – 19,284 Views
  4. Inside Sales Tips by Ken Krogue – 14,997 Views
  5. Good to Great by Jim Collins – Ken’s Notes Summary – 9,758 Views
  6. My Final Comment on my “Death of SEO” column on Forbes – 6,411 Views
  7. About Ken Krogue – 7,439 Views
  8. Inside Sales Tips – How LinkedIn Gives you 3 Free SEO Backlinks - 7,080 Views
  9. Inside Sales is Top Method of Lead Generation – 6,439 Views
  10. Prediction – SEO will be Dead in 2 Years – 5,740 Views
  11. Inside Sales Training – 5,237 Views
  12. Inside Sales Best Practices: 7 Ways to Increase Contact Ratios – 5,202 Views
  13. Ken’s Forbes Articles – 4,960 Views
  14. Is Leaving a Voicemail Worthwhile? – 3,862 Views
  15. Inside Sales Best Practices: Gathering Direct Dial Phone Numbers – 3,624 Views
  16. KPI – Key Performance Indicators – 3,713 Views
  17. Inside Sales versus Outside Sales – 3.505 Views
  18. Harvard Business Review says Sales is No Longer About Relationships – 3,048 Views
  19. Behind the Cloud – Ken’s Notes – 2,745 Views
  20. Climb the Trust Ladder to Increase Results in Prospecting – W/ VIDEO! – 2,744 Views
  21. Inside Sales Tips – Skip to the Beep – 2,678 Views
  22. Lead Generation Strategies: When to Call, When Not to Call? – 2,232 Views
  23. Inside Sales Tips – No Vacations Last Week of the Month – 2,000 Views
  24. Inside Sales Tips – Specialize – 1,842 Views
  25. Ken Krogue’s Forbes Top 25 Most Popular Articles – 1,788 Views
  26. Ken Krogue – About Chauncey Riddle (My Mentor) – 1,396 Views
  27. Inside Sales Tips – Interest is The Counterfeit of Need – 1,375 Views
  28. 6 Reasons Salesforce Users Need Hosted Dialer Technology - 1,276 Views
  29. What is Lead Response Management – 1,204 Views
  30. Ken’s Rules: The Business Card Rule – 1,252 Views

A Complete Summary of Ken Krogue’s Forbes Articles, Including his newly updated “Definition of Inside Sales” and his #1 on all of Forbes (and his most controversial) article “The Death of SEO

Author: Ken Krogue | 
Summary of Ken Krogue’s Forbes articles


A little more about Ken... |

8 thoughts on “What is Lead Response Management?

  1. Pingback: LeadsCon East Vendors Need to Drink Their Own Medicine | Ken Krogue

  2. Pingback: What is Inside Sales? Our Definition of Inside Sales | Ken Krogue

  3. Pingback: Inside Sales versus Outside Sales | Ken Krogue

  4. Pingback: Inside Sales Tips: How LinkedIn Gives You 3 Free SEO Backlinks | Ken Krogue

  5. Pingback: Inside Sales Tips - Don't Approve Vacations for the Last Week of the Month | Ken Krogue

  6. Pingback: Harvard Business Review says Sales is No Longer About Relationships | Ken Krogue

  7. Pingback: Inc. Magazine Highlights Study | The Sales Insider

  8. Hi Ken,

    I’ve been a following your blog for a while. Thanks for sharing your great advice.

    We have just launched – tools to analyse your paid social ads.

    We are currently opening up the platform for people for free but as we move into our paid platform we could offer you a rev share or CPA offer. What do you think?

    Our first tool is Open Book – a powerful Facebook campaign analysis tool that helps you create more of your best performing ads.
    – Understand key Facebook performance trends over time
    – Analyze which campaigns and ads are working in seconds
    – Discover which ad elements such as images and headlines work best
    – Identify the best targeting groups across your campaigns
    To start using OpenBook for free, login:
    Have a great weekend

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>