What Is Value #1 On Forbes…

My latest article on Forbes is called What is Value? The Costco Value Proposition.

My most recent article on Forbes entitled What is Value trended to #1, thanks everyone!

My most recent article on Forbes entitled What is Value trended to #1, thanks everyone!


Surprisingly I had a few negative opinions of Costco from some bargain shoppers, but most people agreed with me. Fun article about Price, Quality and Speed. I also mention Southwest Airlines, Zappos, and my friend Matt Dixon’s new book The Effortless Experience.

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