Survey: Top 10 Reasons People Love Salesforce.com and Marc Benioff

On the eve of the week of Dreamforce ’14, the annual tradeshow of salesforce.com in San Francisco, we reached out to tens of thousands of customers of the cloud-based sales, service, marketing, and analytics platform and asked what they loved most about the company and the man behind the company, CEO Marc Benioff.

Trending to #4 Most Popular on Forbes and #5 Most Active Conversations

Here is what 280 respondents said were their Top 10 favorite things about the company offering:

1-    Ease of use – 16.1%
2-    Customizable – 12.0%
3-    Cloud based – 11.9%
4-    Reporting – 8.0 %
5-    Organizational capability – 6.9%
6-    Dashboards – 6.3%
7-    Integration options – 5.9%
8-    AppExchange ecosystem – 5.2%
9-    Pipeline management and forecasting – 2.7%
10- Continuous improvement – 1.9%

Other notable mentions were availability, innovation, mobile integration, lead management capabilities, and the fact that it was built by people who care about customers and know about sales.

The company itself was noted for culture, social responsibility, market leadership, unique community, and emphasis on client success.

Specific products mentioned often were Chatter, Data.com, the API, Pardot, and Work.com.

Only 6 people said they don’t like the Salesforce products.

Of those respondents who knew about Marc Benioff his Top 10 endearing qualities were:

1-    Visionary – 18.6%
2-    Philanthropist – 14.1%
3-    Leadership – 10.2%
4-    Innovation –7.3%
5-    Guts – 6.8%
6-    Focus on Client Success – 4.1%
7-    Public Speaking capability – 4.0%
8-    Cloud pioneer – 2.8%
9-    Smart – 2.8%
10- Energetic – 2.3%

Most notable after his visionary status were his philanthropic ventures which have set an example of a corporate giving-back model that Marc calls the Salesforce Foundation.

Marc Benioff and the Salesforce Foundation sponsoring The Concert for Kids featuring 2013 Billboard's Artist of the Year Bruno Mars benefitting the UCSF Benioff Children's Hospitals

His innovative 1/1/1 Model where the company donates 1% of time, equity, and product to integrate philanthropy into their business has influenced countless individuals and companies including our own InsideSales.com to ‘Take the 1/1/1 Pledge’ over the last 15 years.

He has plowed the deep snow in so many areas that matter.

The foundation website shares that they have given $68+ million in grants, 680,000 hours of community service, and donations to over 23,000 nonprofits. Stated causes include reduced poverty, more jobs, less hunger, better education, fewer homeless, cleaner planet, productive workplace, and more successful graduates.

His annual Concert for Kids is featuring Bruno Mars, 2013 Billboard’s Artist of the Year, on October 14th, at the City Hall and Civic Center Plaza to benefit the UCSF Benioff Children’s Hospitals.

Marc was particularly hailed as a leader and innovative and courageous in taking on Larry Ellison of Oracle and for his emphasis on sharing what he had learned and gained to improve client success.

Noted just outside the Top 10 were his inspiration, relentless improvement, attitude, charisma, ability to execute, and the fact that he comes across as a real person.

Only 3 people had anything negative to say about Mr. Benioff.

His hair, shoes, and book Behind the Cloud were also recognized, as well as a call-out for getting his start as an inside sales representative years ago while still at Oracle and the fact that he used a telesales or inside sales model for the first 6 years to launch the Salesforce CRM to market leadership.

Several hashtags were highlighted like #DF14 and #RoadToDF14, and others were started including #WeLoveSalesforce, and #ThanksMarc.

With so much craziness leading up to Dreamforce 2014 it’s important to recognize that hundreds of people were willing to take time and share why they love Salesforce.com…

And to say…

Thanks Marc!

Author: Ken Krogue
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