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INSIDE SALES ENTREPRENEUR, CO-FOUNDER OF INSIDESALES.COM.
TIPS, RESEARCH, AND BEST PRACTICES FOR SELLING REMOTELY

I had lunch the other day with Adam Torkildson, arguably the top SEO consultant in Utah and one of the best in the country (we have tested his results extensively.)

He said something to me that blew me away.

My Friend Adam Torkildson Predicts the Death of SEO

My Friend Adam Torkildson Predicts the Death of SEO

“Google is in the process of making the SEO industry obsolete, SEO will be dead in 2 years.”

His explanation made a lot of sense. I will translate what he said with a little background because he talked pretty technical.

SEO stands for Search Engine Optimization. 15% of SEO is internal which means to arrange your website so it has the best chance of being ranked high on Google. The other 85% of the SEO industry is to write articles, press releases, blogs, comments, and a slew of other content with built-in “backlinks” to your website and put them all over the web (like I just did for Adam in the first line of this blog… Thanks Adam.)

By definition SEO “games” the system with Google to get your content artificially ranked higher than it should be. Sure there is “white hat” SEO practices and “black hat” SEO practices. Black Hat is very obvious gaming of the system, and White Hat is just more subtle. The bottom line is that all SEO is counterfeit. If you need to write content and place it all over the web, it wouldn’t have been there on it’s own, so it’s fake. (But that is the SEO industry.)

Google wants well written content that benefits those who search, not content placed specifically all over the web with links to your website. Admit it, you just want to sell something, we all do.

So what is the right way? GREAT CONTENT THAT HAS SO MUCH VALUE PEOPLE TALK ABOUT IT. Truly organic “comments”, “likes”, “shares”, Google+, “tweets”, etc., that come from people who benefit and pass it on. (I realized in writing this I haven’t even had social buttons on my blog to make that easy to do, though I have still had lots of friendly readers who have passed it on, thanks everyone!)

The overly aggressive marketers always spoil it for everyone. Mmmm, let’s see… false advertisers, telemarketing at dinner time, unsolicited faxing, email spamming, now SEO.

It was Seth Godin that said “all marketers are liars,” I’m a marketer, so I can say this.  I think it means that if you have to advertise a lot to change perceptions, it’s probably being “spun.” Think media and the current presidential race.

All Marketers are Liars - Seth Godin

All Marketers are Liars – Seth Godin

Adam told me that it is hardly about the links anymore, it’s about the metrics of engagement on your site.

It’s about social “shares”, and you can’t fake that. Now with recent policy changes, Google knows who everyone is once they open themselves up on the social realm. They will be able to tell the fake people. Facebook already knows. Adam did a test by creating 1000 fake account a year ago, but today they have all been banned.

I asked him how they figured it out, he said “I’m pretty smart, but I have no idea. That’s why they hire PhD’s! That’s why Google bought Twitter’s data. They failed to get Facebook data, but they rely on Facebook’s internal API. Now social signals are a much bigger part of the Google algorithm.” He continued, “I’ve already seen them using it, I know.”

So what do we do?

Adam grinned with resignation, “It’s the Hubspot strategy of great blog content with a massive opt-in audience. It’s the InsideSales.com approach with strong industry research. And it’s old-school PR. PR has made a full-on 180 degree swing. I started in PR as a major. Now it is the ultimate. Because it is about who you actually, really, know. It’s the buzz you create. And how much value you provide your community of followers in return.”

I summarized:

“So great content is king, and communities of avid followers make the king? And my friend Cheryl, of SnappConner PR will rule the world?”

“Yes, basically.” Adam went on, “Dell does a really good job. They have 1M followers on just one account in Twitter. Their team answers all direct messages from their community, and stays on top of their brand and reputation.”

I asked, “So how has this affected you?”

“We hardly do any of the any of the old SEO stuff. It still brings results, but not like it used to. Google is pulling the rug out to provide better search for their audience. They are routing out the counterfeiters. Now it must be real, valuable, content, and lot’s of community value and interaction.”

Stay tuned for 2 more of Adam’s predictions:

#2 Localization is Changing Search Marketing forever

#3 Mobile Apps are the New Search

Top 30 Articles on www.KenKrogue.com (with total views) and a Summary of Ken’s Forbes Articles

  1. What is Inside Sales? Our Definition of Inside Sales | Ken Krogue – 56,369 Views
  2. Inside Sales Best Practices – 9,281 Views
  3. Inside Sales Tips by Ken Krogue – 5,488 Views
  4. My Final Comment on my “Death of SEO” column on Forbes – 6,411 Views
  5. 31 Linkedin tips – How-to-use-Linkedin-Best-Practices for B2B Prospecting – 5,680 Views
  6. Prediction – SEO will be Dead in 2 Years – 3,976 Views
  7. KPI – Key Performance Indicators – 2,285 Views
  8. Inside Sales versus Outside Sales – 2,226 Views
  9. Is Leaving a Voicemail Worthwhile? – 2,100 Views
  10. Inside Sales Tips – How LinkedIn Gives you 3 Free SEO Backlinks - 3,057 Views
  11. About Ken Krogue – 1,943 Views
  12. Inside Sales is Top Method of Lead Generation – 1,074 Views
  13. Inside Sales Training – 1,888 Views
  14. Good to Great by Jim Collins – Ken’s Notes Summary – 1,526
  15. Inside Sales Tips – Skip to the Beep – 1,392 Views
  16. Inside Sales Best Practices: 7 Ways to Increase Contact Ratios – 1,360
  17. Climb the Trust Ladder to Increase Results in Prospecting – W/ VIDEO! – 1,339 Views
  18. Harvard Business Review says Sales is No Longer About Relationships – 1,148 Views
  19. Inside Sales Tips – No Vacations Last Week of the Month – 1,140 Views
  20. Lead Generation Strategies: When to Call, When Not to Call? – 1,049 Views
  21. Inside Sales Tips – Specialize – 998 Views
  22. Inside Sales Tips – Interest is The Counterfeit of Need – 898 Views
  23. Behind the Cloud – Ken’s Notes – 877 Views
  24. 6 Reasons Salesforce Users Need Hosted Dialer Technology - 856 Views
  25. Demand Generation Tactics and Strategy – 689 Views
  26. Power Dialers – 665 Views
  27. Inside Sales Best Practices: Gathering Direct Dial Phone Numbers – 601
  28. What is Lead Response Management – 573 Views
  29. Ken’s Rules: The Business Card Rule – 430 Views
  30. Josh James Shares 36 Startup Rules – 399 Views

A Complete Summary of Ken Krogue’s Forbes Articles, Including his newly updated “Definition of Inside Sales” and his #1 on all of Forbes (and most controversial) article “The Death of SEO

Author: Ken Krogue |

 


A little more about Ken...

http://www.linkedin.com/in/kenkrogue | http://twitter.com/kdkrogue

69 thoughts on “Prediction #1: SEO Will be Dead in 2 Years

  1. Pingback: SEO’s Dead? Been There, Done That!

  2. word-of-mouth always has and always will be the ultimate form of marketing.

    my blog used to have 40% of all of its visitors come from search engines, and now it is down to less than 5%. yet i’ve added more content and haven’t changed my SEO in anyway.

    it sure seems like SEO just died, and now i’m having to focus more on the rapid content creation to keep my subscribers happier >.<

  3. Pingback: SEO - shedding light on the Dark Art | Social Media Today

  4. Thanks Ken,

    Nobody seems to agree with me…

    I’ve been living off SEO for over a decade, nothing but a roller coaster.

    I must admit I now live in Thailand because of SEO, however it’s so frivolous and unpredictable that I’m getting out of it.

    My new business?

    Food processing, pickles, jams, mustard’s ect… going good in Thailand and expanding to SE Asia to cater to Expats and hopefully China within the next 5 years.

    Sales are just starting slowly. But rock solid stable, customers won’t just stop eating, regardless of anything internet related ;)

    For the first time in years I can start to see the light and relax about the future, it’s very liberating to be independent of the internet.

    Just my 5 cents.

    I still do SEO on the side for my projects, but more as a hobby and a bad gambling addiction, dealing with Google in 2012 is like playing the lottery, might win, might loose, not worth another decade of effort of my life.

    I’ll post the link over here when the website is up, leading product are Kosher Style New York Deli fermented dills, selling like hot cakes! ;)

    Cheers!

  5. Hot, The Core content concept I espouse is my best recommendation to offer real great content… fast.

    Ken

  6. Pingback: The Death Of SEO: The Rise of Social, PR, And Real Content « Websol Media

  7. Pingback: SEO: Out with the Old, In with the New | Sean Sweeney

  8. Pingback: SEO – shedding light on the Dark Art | Social Media Today

  9. Very interesting articles on SEO.

    When will you post the article and link to your prediction of #3 Mobile Apps are the New Search?

  10. I am here on point 2: promoting myself.

    Serious note: SEO will never be dead because there’s always a translation gap between machines, Google, and what users really want.

  11. Great article. Have you seen Seth Godin’s TED talks? Well worth the 15 minutes.

  12. The more complicated it gets, the more my seo sales go up. Everyone is scared to death of Google. And everytime they change something and screw all the do it yourselfers up, the more my phone rings. Will it get rid of a lot of the posers? Yes! And that’s better for me.

    The reality is, business owners have a business to run, not a Facebook page to manage or a twitter they can tweet on every day. Saying that on page optimization is only 15% of optimization is really belittling the necessity of a well coded, content rich site. You can post in Facebook until your blue in the face, if your H1 isn’t coded correctly or being indexed, what good does all the +1s and likes do for you? Explain how everyone with a website is going to magically learn about title, H1, meta and alt tags? 99% of people with a site don’t even know what it means to be indexed. The majority of them will try social media for 2 weeks and when their site doesn’t move because google only indexs once a month, they’ll quit and call the last solicitor they saw. The reality is, if a business owner had time research and actually do what is necessary for optimization, they probably aren’t the most efficiently ran company, therefor not making them the most relevant result to give the end user performing the search. On the other hand, a company willing to fork out the money to have true optimization performed, is probably not the cheapest, but can probably get me what I want the fastest. And we all know America is built on instant gratification.

    Even this article helps. Were both winners. You get the social signal from my post. I feel like I owe it to you since a potential customer earlier this week forwarded it to me asking my thoughts. He stated he had no idea what everyone was talking about and is now a customer if mine. A better article might be to help your readers as opposed to confuse or scare them.

    How about this, How to Pick the Right Company for Optimization. It of coarse would list pros and cons of each company. I would hope you would only have a list of companies that Premier Partners. Of those, only having the ones that do optimization, for how long and what their results have been this far. Just food for though.

  13. Pingback: Build Influence, Leads, and Sales Using Social Media | The Sales Insider

  14. Thanks for finally writing about > Prediction #1:
    SEO Will be Dead in 2 Years | Ken Krogue < Liked it!

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