Top 30 YouTubers Came Together To Break A Record And Bring This Moving Christmas Hymn To Life

How do 30 YouTuber entrepreneurs and musicians collaborate to send the ultimate Christmas card to the world and their combined 20 million subscribers?

They decide to form the world’s largest live nativity, complete with shepherds, wise men, angels, and a live camel all shot in the air and on the ground.

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They invite Peter Hollens, David Archuleta, and The Mormon Tabernacle choir to share their vocal talents, accompanied by The Piano Guys.

The christmas ornament that becomes the world's largest live nativity scene on YouTube

The christmas ornament that becomes the world’s largest live nativity scene on YouTube

They start with an ornament on a tree in a nativity silhouette of Joseph, Mary, and the Christ child and end with the same ornament, now a living silhouette of over 1000 angels surrounding the wisemen, the shepherds, the couple, and the baby Jesus.

Jon and Steven start playing, Peter and David begin to sing, and then the YouTubers and their families combine to put on a play of the manger scene that soon becomes a vignette of the original event.

The final location was Rock Canyon Park, in Provo, Utah, where an official Adjudicator of Guinness World Records showed up to certify that 1,039 participants actually broke the previous record set a year ago in Britain with 898 volunteers.

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The Harmon Brothers decide that to pull it all together in less than a month they better make a call to Ricky Ray Butler, of Plaid Social Labs, perhaps the one boutique media agency that has connected big brands to YouTubers better than anyone and whose call the YouTubers will always take, to make the ask: come to Provo during the busiest season of the year to do something that has never been done before.

Their fear is that there isn’t enough time and that these YouTubers, some of the busiest people on the planet, will all be booked solid.

Then the first of the miracles begin… every one they call answers their phone or gets back to them immediately. And each of them in turn remarks how amazing it is that their schedule has suddenly freed up. And every YouTuber says “We’re in!”

Only then does Jeffrey and Daniel Harmon set to work with more than 1300 people to pull it off. Over 10,000 hours are invested, a thousand angel costumes to be made from fabric they haven’t even secured yet, logistics mastered of inventing a weather balloon camera rig for safety instead of the chopper drones they are far more familiar with, securing a live camel, and even crowd control with that many people.

Devin Graham, of the extreme video devinsupertramp YouTube channel agrees to bring in his video shooting experience and equipment to shoot at 5K pixels on a Red Dragon camera, pretty much the same camera that was used to film Lord of the Rings.

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Shay Carl Butler, of SHAYTARDS, the YouTube Channel that produces a family episode nearly every single day for seven years and has more views daily than the Tonight Show is asked why he is involved in a project like this, “It’s all about my kids, it’s cliché to say it’s all about Jesus and not the commercialism, but I wanted to do something to show them that.”

Ellie and Jared, DychesFam, Mommytard, Stuart Edge, Jeremy Warner of Studio C, Chris Newman of CineChopper, Derrel Eves is Associate Producer and one of the leading YouTube consultants, the Gardiner Sisters, amazing hair styles done by CuteGirlHairstyles, identical twins Brooklyn and Bailey, funding from, and many more each contribute a piece of their specialty to the project.

It was Jeff Taylor who had the original idea to actually try and break the world record for the largest nativity scene with live people that sparked the creative fire of the YouTubers.

Daniel Harmon drove the creative design that started with the idea from Jeff Taylor who came up with the single golden ornament, created by Valerie Atkisson, that becomes a live ornament of 1000+ angels surrounding the wise men and shepherds bowing before the family of the Christ child.

Jeffrey Harmon tells the story of people, from different faiths, who just drove far to just be a part of this event.

Steve and Jon of ThePianoGuys host the video on their site and Steve shares his thoughts at the end.

Alex Boyé borrows the camel for his own individual creative contribution to the celebration of the birth of Christ from the perspective of the wise man who dreams of the star and ends with experiencing the hustle and bustle and shopping for gifts that has come to mark the season that started in a poor manger, filled with animals and straw.

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They all unite to say one thing in a way not unique to YouTubers…

“Merry Christmas and Happy Holidays!”

7 Principles Lindsey Stirling Can Teach The Best of Us

1- Divert a River, Don’t Dig a Well

She knows there is a huge river of traffic already flowing from fans of Skyrim, Star Wars, Assassins Creed, Zelda, Halo, Pokemon, Lord of the Rings, Phantom of the Opera, Lzzy Hale, Game of Thrones. Why create need from scratch?

2- Swim With the Sharks

She taps the amazing traffic already there by collaborating with the likes of Pentatonix, Peter Hollens, Alex Boye, Kuha’o Case, Imagine Dragons. Her brand soars as she leverages every one of theirs. Why not collaborate?

3- Know Your Audience

She makes sure she is true to the details that fans of Zelda, Assassins Creed, Peter Hollens would know as well as everyone she collaborates with, right down to the exact costume and setting.

4- Be Absolutely Unique

Piers Morgan said a dancing dubstepping violinist could never make it, but with such unique innovation she could never fail.

5- Be the Underdog

Bouncing back by being cut from America’s Got Talent in 2010 showed her David and Goliath story would be a favorite. 102 million views in her top video proves her strategy.

6- Don’t Compromise

She doesn’t have to follow the de-Disneyfication Hollywood formula of every single teen star having to shed their pure image with every imaginable form of stomping on the image that made them famous.

7- Tell Your Story

Every single new musical work has story woven throughout it and she and her producers tell it masterfully with every touch of media, to the tune of 675 million views, check out Lindsey’s Top 10. She not only insists on every story being authentic, she was not afraid to share her own battle with anorexia.

Way to go Lindsey!

Author: Ken Krogue
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Summary of Ken Krogue’s Forbes articles

The ‘Core’ Model of Generating Real Content

I have been mulling over the firestorm of response I have received from my Forbes ‘The Death of SEO: The Rise of Social, PR, and Real Content‘ article that went up at noon on the 20th of July.

Copy writers and marketers agreed with me and cheered.

SEO ‘gurus’ made me tighten up my semantics. Dell Computer thanked me. Adam cursed me. Google never said a word. Then those who claimed to be ‘professional’ almost agreed with me. The real professionals were easily picked out by their approach and expertise. We all agreed that onsite, internal, or technical SEO is more important than ever (the practice of making your content adhere to best practices so Google ranks you high.)

Those who didn’t read the entire thread to my final comment are still stuck at the beginning arguments. I tried to help them skip ahead. The ethical questions that were raised were addressed in comments and individual email conversations that are still continuing even now.

But I had one category of response that intrigued me. Several comments said it is too expensive for the average business owner to consistently and cost effectively generate real content. I wholeheartedly disagree.

I want to address two issues about this:

  1. My definition of real content.
  2. How can entrepreneurs generate real content?
  3. The Core content model


Notice I said ‘real content’. Not just ‘great content’. Content can be great but not real.

That is the crux of the whole ethics question.

Real content is specifically designed to provide direct value in the Internet experience. Real content can be text, audio, video, pictures, drawn in an infographic, or more I’m sure.

My assertion is that content that is generated to point to other content, isn’t real content, it’s fake content. If it’s sole purpose is to raise the ranking in Google of other content, it’s counterfeit content. Nobody writes real great content only for the sake of backlinks to other content that only the Google bots read and index.

I wonder if Google could give us a feel for how many items of fake content there is on the Web that points to real content.

10 to 1, 100 to 1, 500 to 1?

I know examples of companies with 600 fake articles pointing back to one landing page of ‘real content.’


  1. Answer a question.
  2. Tell a story.
  3. Highlight trends.
  4. Research best practice.
  5. Compile tips.
  6. Point out a problem.
  7. List good (or bad) examples.
  8. Recognize who.
  9. List what.
  10. Warn when.
  11. Show where.
  12. Debate why.
  13. Demonstrate how.
  14. Restate so what?

Here is a series of recent steps I went through this year to develop some ‘real content’ that utilizes the ‘Core’ content model. Notice how many different outlets, media, and events I address and leverage with the same core idea. The views and comments indicate this has been strong content.

There is much more depth and what may be a helpful graphic in my Forbes article I’m putting out in a few minutes called “The Death of SEO (Part 2): Generating Real Content.

Here are the options to a ‘Core’ content model (if you think of others, please comment.)

  1. Webinar
  2. On-demand webinar
  3. Podcast
  4. Slideshare of your powerpoint slide deck.
  5. Embedded video
  6. Youtube video
  7. Audio download in .mp3
  8. Audio presentations formatted to iTunes, Droid, and Amazon
  9. Blog article
  10. Derivative blog articles
  11. In-depth “how-to” articles
  12. eBooks
  13. Emails and RSS feeds
  14. Complete and piecemeal Tweets on Twitter
  15. LinkedIn Shares and Discussions
  16. Facebook Shares
  17. Google+ summaries (with strong keywords)
  18. Use to link to other content for human navigation
  19. Pinterest graphics
  20. Infographics
  21. Cheat sheet summaries
  22. Paperback book
  23. Hardback book
  24. Bundles, kits, or combinations of this content

The comments were made that entrepreneurs or executives can’t take the time to generate real, great, content.

I don’t think you can afford the time not to.

Top 30 Articles on (with total views) and a Summary of Ken’s Forbes Articles

  1. What is Inside Sales? Our Definition of Inside Sales | Ken Krogue – 56,369 Views
  2. Inside Sales Best Practices – 9,281 Views
  3. Inside Sales Tips by Ken Krogue – 5,488 Views
  4. My Final Comment on my “Death of SEO” column on Forbes – 6,411 Views
  5. 31 Linkedin tips – How-to-use-Linkedin-Best-Practices for B2B Prospecting – 5,680 Views
  6. Prediction – SEO will be Dead in 2 Years – 3,976 Views
  7. KPI – Key Performance Indicators – 2,285 Views
  8. Inside Sales versus Outside Sales – 2,226 Views
  9. Is Leaving a Voicemail Worthwhile? – 2,100 Views
  10. Inside Sales Tips – How LinkedIn Gives you 3 Free SEO Backlinks – 3,057 Views
  11. About Ken Krogue – 1,943 Views
  12. Inside Sales is Top Method of Lead Generation – 1,074 Views
  13. Inside Sales Training – 1,888 Views
  14. Good to Great by Jim Collins – Ken’s Notes Summary – 1,526
  15. Inside Sales Tips – Skip to the Beep – 1,392 Views
  16. Inside Sales Best Practices: 7 Ways to Increase Contact Ratios – 1,360
  17. Climb the Trust Ladder to Increase Results in Prospecting – W/ VIDEO! – 1,339 Views
  18. Harvard Business Review says Sales is No Longer About Relationships – 1,148 Views
  19. Inside Sales Tips – No Vacations Last Week of the Month – 1,140 Views
  20. Lead Generation Strategies: When to Call, When Not to Call? – 1,049 Views
  21. Inside Sales Tips – Specialize – 998 Views
  22. Inside Sales Tips – Interest is The Counterfeit of Need – 898 Views
  23. Behind the Cloud – Ken’s Notes – 877 Views
  24. 6 Reasons Salesforce Users Need Hosted Dialer Technology – 856 Views
  25. Demand Generation Tactics and Strategy – 689 Views
  26. Power Dialers – 665 Views
  27. Inside Sales Best Practices: Gathering Direct Dial Phone Numbers – 601
  28. What is Lead Response Management – 573 Views
  29. Ken’s Rules: The Business Card Rule – 430 Views
  30. Josh James Shares 36 Startup Rules – 399 Views

A Complete Summary of Ken Krogue’s Forbes Articles, Including his newly updated “Definition of Inside Sales” and his #1 on all of Forbes (and his most controversial) article “The Death of SEO

Author: Ken Krogue | 
Summary of Ken Krogue’s Forbes articles


My Final Comment on my “Death of SEO” column on Forbes

If you want to catch yourself up on this lively series of comments go to my 7/20/2012 article that trended to #1 on Forbes:
Submitted on 2012/07/25 at 12:25 am | In reply to Kristine Schachinger.



The number one trending article on Forbes by Ken Krogue, "The Death of SEO: The Rise of Social, PR, and Real Content"

What a lively discussion brings, how ironic – The number one trending article on Forbes, “The Death of SEO: The Rise of Social, PR, and Real Content”

Let’s look at it in another light for a moment. This will be my final response in this conversation, we are starting to talk in circles, and that is always a point of diminishing returns.

(I also thought it would be fun to illustrate the discussion we are having with some real screen shots of the very topics we are addressing in action, the power of publicity, social, and real content.)

By the way, thanks to you, Chris, Danny and many others for assuming that all you need to do is provide remedial education for those of us who run businesses for a living, but that misses the point.

It seems the solid arguments by SEO experts in this conversation show that internal, online, or technical SEO is where the value is trending upwards. I’ll give you that. Real, great content better be formatted according to rules learned and perfected in the SEO community. But that becomes elements of the content already onsite.

And the argument is strong that real content providers better learn the craft of SEO to get their content noted. Granted.

But please, note that I use the phrase “real content”, not just great content. People are tired of the fake and counterfeit, even if it is a great counterfeit. The common SEO tactic of spreading mediocre content all over the web just to drive backlinks is what I am calling counterfeit. Buying, trading, or manipulating backlinks is what I call fake.

Strong research, great copy writing, compelling video, interested social communities, publicity, intriguing design, journalism, etc., is content that originated from other disciplines, yet the SEO industry is adopting them all for their own and then saying they are “SEO”. And that good “SEO” covers everything.

I had my furnace replaced several years ago. The heating and AC guy who came to my house was amazing. In addition to learning HVAC, he mentioned he had also learned to be an electrician, a carpenter, and a plumber. They used to bring in electricians, carpenters, and plumbers also, but nowadays he can do it all to service the customer most effectively. Those are four separate disciplines now converging to one, but don’t mistake the disciplines.

#1 Most Popular article on Forbes Home Page - July 24, 2012 - The Death of SEO

#1 Most Popular article on Forbes Home Page – July 24, 2012 – The Death of SEO – Illustrating the power of social, publicity, and real content

SEO needs to own its original methods, for bad and for good (or for black and for white). Sad to say, the bad parts in the SEO world were so bad (and still are, notwithstanding professionals who seem to focus on the good), that no self-respecting social media or PR practitioner would claim to be an SEO. Yet SEOs in this very conversation claim ownership of social media, PR, and much more and say it is all “SEO”.

Sometimes companies burn a brand so badly that they tank it and start over with a new name. If you read the comments in this thread, that recommendation has come up many times (and not by me). Perhaps we should drop the SEO moniker and start over. SEO as an industry name or brand carries a lot of baggage.

It also really worries me that you say the industry dismisses the philosophical or ethical questions of black hat as merely a method that even professionals might use as long as it is with permission from the customer. And I am saddened as I realize the potential impact of negative SEO. These are a slippery slope. That is just another version of the excuse, “sorry, it’s not personal, it’s just business.”

What are we without ethics?

And do you remember the title that sparked all this?

#1 ranked article in Google - using PR and no SEO backlinks

#1 ranked article in Google – using PR and no external SEO backlinks (other than those created organically by readers)

“The Death of SEO: The Rise of Social, PR, and Real Content.”

Translated it might say, “The death of traditional SEO methods: the rise of social, PR, and real content.”

All of your arguments seem to be pointed to exactly what the title says now that we seem to agree more on definitions.

I think it was Socrates who said, “the beginning of wisdom is a definition of terms.”

It has been a pleasure interacting with you. You brought a certain level of class to the discussion that lifted you above the crowd of even the professionals, though it took a little nudge to get beyond your first comment. I needed a few nudges as well, thank you.

But I’m afraid, though more educated, I’m still of the original opinion.

As for me and mine…

And when the end of summer of 2014 comes around, I will eagerly look to see that SEO as we knew it is dead, and something new and better has taken it’s place. I’m hopeful that you and your colleagues will lead the way.

Respectfully – Ken

PS: Maybe between now and then Matt Cutts will help us add to this conversation. Matt?

Top 30 Articles on (with total views) and a Summary of Ken’s Forbes Articles

  1. What is Inside Sales? Our Definition of Inside Sales | Ken Krogue – 90,920 Views
  2. Inside Sales Best Practices – 42,361 Views
  3. 31 Linkedin tips – How-to-use-Linkedin-Best-Practices for B2B Prospecting – 19,284 Views
  4. Inside Sales Tips by Ken Krogue – 14,997 Views
  5. Good to Great by Jim Collins – Ken’s Notes Summary – 9,758 Views
  6. About Ken Krogue – 7,439 Views
  7. Inside Sales is Top Method of Lead Generation – 6,439 Views
  8. My Final Comment on my “Death of SEO” column on Forbes – 6,411 Views
  9. Prediction – SEO will be Dead in 2 Years – 5,740 Views
  10. Inside Sales Training – 5,237 Views
  11. Inside Sales Best Practices: 7 Ways to Increase Contact Ratios – 5,202 Views
  12. Ken’s Forbes Articles – 4,960 Views
  13. Is Leaving a Voicemail Worthwhile? – 3,862 Views
  14. Inside Sales Best Practices: Gathering Direct Dial Phone Numbers – 3,624 Views
  15. KPI – Key Performance Indicators – 3,713 Views
  16. Inside Sales versus Outside Sales – 3.505 Views
  17. Harvard Business Review says Sales is No Longer About Relationships – 3,048 Views
  18. Behind the Cloud – Ken’s Notes – 2,745 Views
  19. Climb the Trust Ladder to Increase Results in Prospecting – W/ VIDEO! – 2,744 Views
  20. Inside Sales Tips – Skip to the Beep – 2,678 Views
  21. Lead Generation Strategies: When to Call, When Not to Call? – 2,232 Views
  22. Inside Sales Tips – No Vacations Last Week of the Month – 2,000 Views
  23. Inside Sales Tips – Specialize – 1,842 Views
  24. Ken Krogue’s Forbes Top 25 Most Popular Articles – 1,788 Views
  25. Ken Krogue – About Chauncey Riddle (My Mentor) – 1,396 Views
  26. Inside Sales Tips – Interest is The Counterfeit of Need – 1,375 Views
  27. 6 Reasons Salesforce Users Need Hosted Dialer Technology – 1,276 Views
  28. What is Lead Response Management – 1,204 Views
  29. Ken’s Rules: The Business Card Rule – 1,252 Views
  30. Inside Sales tips: Should Sales Reps be Held to Schedules? – 1,223 Views

A Complete Summary of Ken Krogue’s Forbes Articles, Including his newly updated “Definition of Inside Sales” and his #1 on all of Forbes (and his most controversial) article “The Death of SEO

A Complete Summary of Ken Krogue’s Forbes Articles, Including his newly updated “Definition of Inside Sales” and his #1 on all of Forbes (and most controversial) article “The Death of SEO

Author: Ken Krogue | Follow me on Google+
Summary of Ken Krogue’s Forbes articles


10 Essentials to Using Social Media to Drive Influence, Leads, & Sales

This article is a bit longer, but lot’s of killer ideas here that will get you started to closing business in social media. WARNING: If you don’t do it right, you can waste all your time.


At the first of this year I wrote an article called 31 LinkedIn Tips – How to Use LinkedIn Best Practices for B2b Prospecting and it has really caught fire.  People are starting to use social media to drive leads and sales. It’s finally starting to be really productive in the sales department.

I have been asked to speak about LinkedIn at three separate events already and two more soon, and lots of questions have come up on social media in general. We are investing heavily and and have a pretty cool announcement to make very soon. Because of the interest and questions I have decided to start at the beginning with a series of articles about how to use social media to sell.

Let’s start with the essentials.

1-    Get set up by grabbing your name in all media: LinkedIn, Blog, Google+, Twitter, Facebook, Pinterest, and Klout. The days of using a “handle” or alternate name for your identities in social networking are going away.

Q: Why not use your name?

I use @KenKrogue or KDKrogue. Is there really some reason you don’t want people to know who you are in the world of sales or marketing?

Q: What if your name is taken?

Use your name  with a catchy addon that helps with your personal brand. If KenKrogue was taken, and my target audience is the world of sales, how about KenKrogueSells. Use a keyword. I’m not much for adding a random number like JohnSmith972 or something. What good does that do? Is anyone searching on 972?

2-    Start your personal brand within your target niche. Salespeople need to build confidence and credibility in their audience in them as a sales professional. Social media gives an outlet for that like nothing I’v seen in our lifetime. Our company is asking every single team member to build their own personal brand, become a thought leader in a niche, grow themselves while they grow the company and the industry.

Hubspot has really lead out in this area. Almost every key employee is a key thought leader. They are a content machine, and it shows. They have more traffic than all their competitors combined, and they have some pretty amazing competitors.

Take some time and decide three things. I take them from the landmark book by Jim Colllins, “Good to Great”:

  • What do you love to do?
  • What are you the best at doing?
  • What can you make money at?

This is where I would go.

Life is too short not to spend your time on purpose, doing what you love to do. And don’t focus on your weaknesses, pick your strengths, your best strengths. If you don’t know, go take the test found in StrengthsFinder 2.0 and it will tell you your top 5 strengths.

Mine are:


  1. Learner
  2. Connectedness
  3. Individualization
  4. Strategic
  5. Achiever

Is your niche a place you can make money at? Is it trending upward?

Are you selling something you believe in? If so what is that niche? Can you find it in Google? If so, go to Google Insights and type in a few keywords that find your niche.

Go to Google Insights and see that the keyword Inside Sales is trending up, and Field Sales is way down

Go to Google Insights and learn how your keyword is trending

For me, I love inside sales. I actually love to prospect and sell remotely. Inside Sales as an industry is growing like crazy. In Google Insights Inside Sale is unmistakenly trending upward, while Field Sales is trending down.

Google Insights Shows Inside Sales (Blue) Trending Up - Field Sales (Red) is Down

Google Insights Shows Inside Sales (Blue) Trending Up - Field Sales (Red) is Down... Way Down


Isn’t is way more fun to ride a trend up? Look at the spread in this graph, it is definitely widening!

3-    Find your audience keywords. If something is a trend people are searching on it. If they are searching on it you can go to Google Keyword Tool and find out how many are searching on your keywords per month both Globally and Locally.

All you do is type in a few keywords, like Inside Sales, Outside Sales, and Field Sales:

Go to Google Keyword Tool to Find Web Traffic on Inside Sales, Outside Sales, and Field Sales

Google Keyword Tool shows 'Inside Sales' searched on 82.4% more than 'Field Sales'

Go where there is existing traffic you can tap into, not where you have to start traffic from scratch. That either requires a lot of time or money… or both.

4-    Clarify your core strategy and stick to your tactical plan (10-20 minutes a day.) My core strategy is simple. I spend 10-20 minutes a day expanding my connections in LinkedIn with people I really want to get to know, and nurturing relationships with those I do know.

Now I spend slightly more time per day writing on this blog, which is also social media. You don’t necessarily need a blog, but it is my favorite for really great results. I just make sure I take the time to write my best content. I don’t always have time for that, sometimes I ramble (as you probably know.)

Right now, all the other media are secondary to LinkedIn and my WordPress blogs. They just help me get the word out better.

Above all, know what you are trying to do in social media.

I met a new friend at the AA-ISP in Dallas who generates leads through LinkedIn for $20 each, that close at a rate of 20%. And he does it without spamming or overtly pitching. I will be interviewing him for an article soon.

I went to lunch with another dear friend of mine the other day. He is well known in Utah for being quite an expert in social media, he has well over 30,000 followers on Twitter. He asked me how many I have and I replied 3,000. But then I went on and said that almost every single one of them comes from the Inside Sales, Lead Generation, or B2B marketing space. And I am sincerely trying to nurture my acquaintances into friends, my connections into customers. He admitted his were random and they don’t really respond much to targetted communications, just flashy or catchy ones. Don’t get me wrong, he does some amazing things, and I learned a ton from him in a short lunch.

I wonder which type of followers is worth more to your purpose?

Don’t engage in social media for the sake of gathering followers or connections. That is like my son wasting time on a video game, and worse yet (during work hours.)

Share the Luv by giving a 'Like', 'Share', 'Buffer,'+1','Pin it'

Share the Luv by giving a 'Like', 'Share', 'Buffer, '+1', or 'Pin it', which is the currency of exchange in social media

5-    Practice the Golden Rule and the Platinum Rule by sharing the Luv! I wrote an entire article about the Golden Rule and the Platinum Rule because they are so important! In short:

Golden Rule: Do unto others as you would have done unto you.

Platinum Rule: Do unto others as they would have done unto them.

How do you apply that in social media? I just go do things for others that I wish they would do for me in a perfect world. And even more so, I try to follow them and figure out what I can do for them that they would appreciate in a perfect world.


I mention people in my blog. I retweet them. I ‘like’ them. I ‘share’ them. I take time to write recommendations in LinkedIn without them asking me. I made a rule a long time ago, that if someone has to ask me to write them a recommendation before I do, then I have failed.

Do you want to meet someone through a LinkedIn Group? Go hang out where they do, learn about them, watch and read what they write about. Comment thoughtfully on their writing. Pretty soon they will notice and often reach out to you.  Be sincere. If all you do is try to sell to them, they read right through you. Do the same thing with a good blog author you admire.

6-    Use the Core Content model to scale your influence and increase leads. I alluded to Core Content model earlier. Take the time to carefully write a single article with a Core Concept. I like to start with my blog. Then publish that Core Concept in many other media like: LinkedIn, Google+, Twitter, Facebook, iTunes, Youtube, Slideshare, and Brainshark. The same article can add incredible content in nine or more media, and cross pollinate the opportunity for many more of your followers to experience what you are trying to say.

Larger articles can be broken up and provide value to readers for days or weeks, while you finished it in one sitting. Today people like great content served up in small bite-sized chunks.

Really great content should be combined or expanded into white papers, eBooks, or books and offered as valuable incentives to readers in exchange for a connection to them.  Think how exciting this is. How many authors of traditional books wish they could connect to and reach out to their audience at any time in a few minutes on a computer?

7-    Leverage your reach with technology. Get set up with BufferApp or Hootsuite. There are lots of folks who use

Leverage Your Reach with Technology Like BufferApp

Buffer App lets you Capture Content and Pre-Schedule to Send it On LinkedIn, Twitter, and Facebook

TweetDeck to pre-schedule tweets on Twitter. Here’s the problem, and I’ve been learning this. Don’t tweet mindless junk or spam. Is that what you would want to read? Only send out stuff you find VERY VALUABLE yourself.

There is a new app I really like called BufferApp that let’s me capture the really valuable content I want to share in LinkedIn, Twitter, and Facebook. My audience in Facebook is far different than LinkedIn or Twitter; personal stuff in Facebook, professional in LinkedIn and Twitter.

There is also a plug-in for most browsers (my favorite is Chrome because it’s faster) that let’s you capture content for future publishing with a two clicks.

8-    Respond so the ball is always in the other persons’ court. I always respond thoughtfully to people who comment or connect to me through my LinkedIn and my blog.

I don’t always find time for the other media yet, in fact, rarely.

I’m still trying to find significant value to Twitter or Facebook for business. Maybe (probably) it is because I don’t put the same time into them that I do with LinkedIn and blogging. Hmmmm.

9-    Keep track of results and continually evaluate your strategy and plan.

Test, test, test.

We have some really cool technology coming out soon called PowerSocial that will give me the tools to start testing response rates, appointment setting, and even close rates from different kinds of media and social media.

Until then, I keep track in notes on my trust Franklin Day Planner, and in one of hundreds of Excel spreadsheets on my Windows partition on my 17″ Macbook Pro (yes I’m trying to make the shift now fully to the Mac that I hear the Mac version of Excel is finally a real spreadsheet.)

10- Take 10-20 minutes a week to learn and try something new in social media. I mentioned earlier that I took the Strengths Finder 2.0 profile test, my top trait is a ‘Learner,’ so I guess I’m a bit biased to continually learning. But it is moving too fast to stand still. And what you know today is obsolete tomorrow.

Google is an amazing tool. My favorite search is the Top 10 things to do in _________ LinkedIn, Twitter, Google+, and so on.

So keep learning, and share the cool stuff with me, eh? (As my son Jonny is learning to say in Canada right now.)

Author: Ken Krogue |
Summary of Ken Krogue’s Forbes articles