Confucius

One of the very best rules and patterns to live by and sell by is the Golden Rule. The only rule that I’ve found to be better is the Platinum Rule (go to the end of this article.)

“What you do not want done to yourself, do not do to others.” - Confucius 551-479 BC

“We should behave to our friends as we would wish our friends to behave to us.” - Aristotle 384-322 BC

Aristotle

“What is hateful to you do not do to your neighbor. That is the whole Torah. The rest is commentary.” - Hillel 30 BC – 10 AD

Hillel

“What you hate, do not do to anyone.” - Judaism

“No one of you is a believer until he loves for his brother what he loves for himself.” - Islam

“Do nothing to they neighbor which thou wouldst not have him do to thee.” - Hinduism

“Hurt not others with that which pains thyself.” - Buddhism

“Do as you would be done by, is the surest method that I know of pleasing.” - Chesterfield 1747

“Therefore all things whatsoever ye would that men should do to you, do ye even so them, for this is the law and the prophets.” - The Bible — Matthew 7:12 (King James Version)

“So in everything, do to others what you would have them do to you, for this sums up the Law and Prophets.” - The Bible – Matthew 7:12 (New International Version)

“Do unto others as you would have others do unto you.” - Golden Rule: Common form (Bartlett’s Quotations)

The Golden Rule - Norman Rockwell

“Do unto others as they would have done unto them.” – The Platinum Rule, a slight improvement on the Golden Rule – Requires a good needs analysis… asking lots of questions.

]]> http://www.kenkrogue.com/kens-notes/the-golden-rule-one-rule-we-all-agree-on/feed/ 0 http://www.kenkrogue.com/kens-notes/10-tips-on-how-to-create-an-informative-linkedin-profile/ http://www.kenkrogue.com/kens-notes/10-tips-on-how-to-create-an-informative-linkedin-profile/#comments Fri, 12 Aug 2011 19:32:56 +0000 Ken http://www.kenkrogue.com/?p=1220 I just got off the phone with my friend Marge Bieler, the CEO of RareAgent. She has worked in the lead generation space for many years and has been having great success in promoting LinkedIn as a tool to connect with decision makers. She has written a wonderful white paper about what she has learned and I asked her if I could summarize here for my readers and friends and point them to her LinkedIn profile for full access to the original.

Here is a Ken’s Note summary of what she says:

Gather your professional experience, interests, and capabilities, and use the Top 10 Tips below to help you begin designing your profile.

1. Craft an informative profile headline: Your headline becomes a slogan for your professional brand, such as “Conversations to Cash Creator” or “Automated Social Media Methods.”

2. Upload an appropriate photo: Select a professional, high-quality headshot of you alone.

3. Boast about your education: List all the institutions you’ve attended, provide highlights of your activities. Don’t be shy.

4. Cultivate a professional summary statement: The first few paragraphs should be concise and confident about value, goals, how you solve a particular pain.

5. Use Keywords to fill your “Specialties” section: Phrases that an individual might type into a search engine to find a person like you.

6. Update your status on a weekly basis: Stay on other people’s radar.

7. Show your connectedness with LinkedIn Groups and badges: TIP: when searching on group, leave the group search area blank, and hit search, the groups with the highest memberships will show on top.

8. Collect third-party-recommendations: Get at least one recommendation associated with each position you have held.

9. Claim your exclusive LinkedIn URL: Include your LinkedIn URL in your email signature.

10. Share your work: Share your templates, blogs, and showcase your writings, design work, media interviews or other accomplishments by displaying URLs or adding LinkedIn Applications.

You can download the full version by going to Marge Bieler on LinkedIn.

Great info Marge!

To say that the response since then has exceeded our expectations would be a major understatement. That same research has practically spawned the the entire lead response management industry, and I’ve seen at least ten follow-up studies from other sources since.

So when Ann contacted me to let me know she was moving on from MarketingSherpa, I was both surprised and intrigued to see where she was going.

Ann’s had an ear to the ground, and her finger on the pulse of sales and marketing, especially in B2B, for a long time now. She’s an industry insider in the best sense of the word, and the work she did at MarketingSherpa helped make it one of the most respected thought leaders in professional sales.

One of her two new ventures, Which Test Won? is a fascinating take on split variant marketing testing. Using actual samples of marketing content, she has users predict which content actually performed better in use–and then show the actual answer. It’s still ramping up, but this is the type of real, actionable data that we marketers can use in our everyday work with a vengeance.

Check out the Web site here.

Her other site, Subscription Site Insider, gives users a well-informed view of how to better manage their subscription Web services, with great content on managing legal issues, renewals, content, and more.

Check it out here.

Chauncey C Riddle

“Our religion is the sum total of our habits” – Chauncey Riddle

“As a man thinks in his heart, so he is.” Proverbs 23:7

Bryan Tracey

Character is the ability to follow through with a decision after the emotion of making the decision has past. Bryan Tracy

“This is the final test of a gentleman – his respect for those who can be of no possible service to him.” William Lyon Phelps

Thomas S Monson

“When we deal in generalities, we shall never succeed. When we deal in specifics, we shall rarely have a failure. When performance is measured, performance improves. When performance is measured and reported, the rate of performance accelerates.“  Thomas S Monson

“Cowards die many times before their deaths; The valiant never taste of death but once.” William Shakespeare from Julius Caesar

Frank Outlaw

“Watch your thoughts; they become words. Watch your words; they become actions. Watch your actions; they become habits. Watch your habits; they become character. Watch your character; it becomes your destiny.” Frank Outlaw

“Sports do not build character. They reveal it.” Haywood Hale Broun

Henry David Thoreau

“Dreams are touchstones of our character.” Henry David Thoreau

“What you possess in the world will be found at the day of your death to belong to someone else. But what you are will be yours forever.” Henry Van Dyke

“Of all the properties which belong to honorable men, not one is so prized as that of character.” Henry Clay

“Character contributes to beauty. It fortifies a woman as her youth fades.” Jacqueline Bisset

“You will never have a greater or lesser dominion than that over yourself. The height of a man’s success is gauged by his self-mastery: the depth of failure by his self-abandonment. He who cannot establish dominion over himself will have no dominion over others.” Leonardo de Vinci

Leonardo Da Vinci

“The simple virtues of willingness, readiness, alertness, and courtesy will carry a young man farther than mere smartness.” Henry P. Daveson

“You can stand tall without standing on someone. You can be a victor without having victims.” Harriett Woods

“How far you go in life depends on your being tender with the young, compassionate with the aged, sympathetic with the striving, and tolerant of the weak and strong. Because someday you will have been all of these.” George Washington Carver

“The character ethic, which I believe to be the foundation of success, teaches that there are basic principles of effective living, and that people can only experience true success and enduring happiness as they learn and integrate these principles into their basic character.” Stephen Covey

David O McKay

“The greatest battles of life are fought out daily in the silent chambers of the soul.” David O. McKay

“Parents can only give good advice or put their children on the right path, but the final forming of a person’s character lies in their own hands.” Anne Frank

“Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.” Mark Twain

“It’s easy to say ‘no!’ when there’s a deeper ‘yes!’ burning inside.” Stephen Covey

Ralph Waldo Emerson

“It is one of the most beautiful compensations of life, that no man can sincerely try to help another without helping himself.” Ralph Waldo Emerson

“The question is not whether we will die, but how we will live.” Joan Borysenko

“We are what we repeatedly do. Excellence, then is not an act, but a habit.” Aristotle

“The important thing is not to stop questioning.” Albert Einstein

“Never look down on anybody unless you’re helping him up.” Jesse Jackson

“So live that you wouldn’t be ashamed to sell the family parrot to the town gossip.” Will Rogers

“This above all; to thine own self be true.” William Shakespeare

“The most important ingredient we put into any relationship is not what we say or what we do, but what we are. And if our words and our actions come from superficial human relations techniques (the Personality Ethic) rather than from our own inner core (the Character Ethic), others will sense that duplicity. We simply won’t be able to create and sustain the foundation necessary for effective interdependence.” Stephen Covey

“When men speak ill of you, live so as nobody may believe them.” Plato

“Character consists of what you do on the third and fourth tries.” James A. Michener

“Be more concerned with your character than your reputation, because your character is what you really are, while your reputation is merely what others think you are.” John Wooden

Robert Frost

“I shall be telling this with a sigh somewhere ages and ages hence: Two roads diverged in a wood, and I – I took the one less traveled by, and that has made all the difference.” Robert Frost

“I will permit no man to narrow and degrade my soul by making me hate him.” Booker T. Washington

“There is no such thing as a ‘self-made’ man. We are made up of thousands of others. Everyone who has ever done a kind deed for us, or spoken one word of encouragement to us, has entered into the make-up of our character and of our thoughts, as well as our success.” George Burton Adams

“Such as are your habitual thoughts, such also will be the character of your mind; for the soul is dyed by the thoughts.” Marcus Aurelius Antoninus

“Courtesies of a small and trivial character are the ones which strike deepest in the gratefully and appreciating heart.” Henry Clay

Albert Einstein

“Weakness of attitude becomes weakness of character.” Albert Einstein

“Hard work spotlights the character of people: some turn up their sleeves, some turn up their noses, and some don’t turn up at all.” Sam Ewing

“Talent develops in tranquility, character in the full current of human life.” Johann Wolfgang von Goethe

“It is the highest form of self-respect to admit our errors and mistakes and make amends for them. To make a mistake is only an error in judgment, but to adhere to it when it is discovered shows infirmity of character.” Dr. Dale E. Turner

“To bear failure with courage is the best proof of character that anyone can give.” William Somerset Maugham

“A false witness shall not be unpunished, and he that speaketh lies shall perish.” Proverbs 19:9

Stephen R Covey

“It takes a great deal of character strength to apologize quickly out of one’s heart rather than out of pity. A person must possess himself and have a deep sense of security in fundamental principles and values in order to genuinely apologize.” Stephen Covey

Our character is basically a composite of our habits. Because they are consistent, often unconscious patterns, they constantly, daily, express our character… Stephen Covey

Behind the Cloud: the untold story of how Salesforce.com went from idea to billion-dollar company—and revolutionized an industry – Marc Benioff – Chairman & CEO of Salesforce.com and Carlye Adler

Outline by Ken Krogue, President of InsideSales.com (more in-depth summary by parts on my corporate blog – adding one per day or so)

Here are links to my notes on “Behind the Cloud” by Marc Benioff on my corporate blog The Insider, I’ll notify of new summaries of other books I do on my Twitter/LinkedIn accounts – Ken Krogue

Part 1 – The Start-Up Playbook – How to Turn a Simple Idea into a High-Growth Company
Part 2 – The Marketing Playbook – How to Cut Through the Noise and Pitch the Bigger Picture
Part 3 – The Events Playbook – How to Use Events to Build Buzz and Drive Business
Part 4 – The Sales Playbook – How to Energize Your Customers into a Million-Member Sales Team
Part 5 – The Technology Play Book – How to Develop Products Users Love
Part 6 – The Corporate Philanthropy Playbook – Make Your Company About More Than the Bottom Line
Part 7 – The Global Playbook – How to Launch Your Product and Introduce Your Model to New Markets
Part 8 – The Finance Playbook – How to Raise Capital, Create a Return, and Never Sell Your Soul
Part 9 – The Leadership Playbook – How to Create Alignment—the Key to Organizational Success
The Final Play

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